Is this for real?!? Read this... http://www.mtv.com/news/2213467/look-different-white-squad/
Part of MTV’s Look Different campaign, White Squad was created to shed light on and combat bias based on race.
Within hours of its launch, #whitesquad went viral, trending on twitter and making national news and headlines in Adweek, Time Magazine, Huffington Post, The Independent, Ad Age and Fast Company to name a few. For more info visit whitesquad.com and MTV Look Different.
Agency: Party New York
Prod Co: ReformSchool.tv
Press on campaign:
Mashable: "The 10 most creative, inventive commercials of 2015."
http://mashable.com/2015/12/18/inventive-commercials-best-2015/#zCzl_LWovEq8
The Guardian's "Best Ads of 2015"
http://www.theguardian.com/media-network/2015/dec/04/best-ads-advertising-2015-favourite
ADWEEK [Ad of the Day]
http://www.adweek.com/news/advertising-branding/ad-day-people-color-finally-get-white-privilege-demand-white-squad-165948
Time Magazine
https://time.com/3960382/white-squad-privilege-look-different-mtv-ad-spoof-commercial/
Huffington Post
http://www.huffingtonpost.com/entry/racial-satire-white-squad-is-too-real_55a93acce4b0f904bebfe72b
The Independent UK
http://www.independent.co.uk/news/world/americas/racial-prejudice-ruining-your-day-call-the-white-squad-10397456.html
