Is this for real?!? Read this… mtv.com/news/2213467/look-different-white-squad/
Part of MTV’s Look Different campaign, White Squad was created to shed light on and combat bias based on race. Within hours of its launch, #whitesquad went viral, trending on twitter and making national news and headlines in Adweek, Time Magazine, Huffington Post, The Independent, Ad Age and Fast Company to name a few. For more info visit whitesquad.com and MTV Look Different.
Press on campaign:
Mashable: “The 10 most creative, inventive commercials of 2015.”
The Guardian’s “Best Ads of 2015”
ADWEEK [Ad of the Day]
The Independent UK